How New Media affect Public Relations, Advertising and Marketing

 New media is a great platform for cooperation and communication. It can make announcements, keep contact and distribute information. New media had become quite important in the working industry as well as affecting in people's life nowadays. New media affects Public Relations, Advertising and Marketing. The comparison between new media and traditional media can be seen as new media had brings a lot of convenience to the society.

First of all, I would like to talk about how does the new media affects Public Relations. The new media had changed Public Relations work to be more efficient. Public Relations are now able to immediately approach the public or clients by using new media. Public relations use new media to identify press keeping online. In addition, Public Relations uses website to post up new release for the society to read, which makes the job of Public Relations practitioner easier. They will be able to distribute press release by using the website to inform the media about this matter. By clicking THIS link, it will direct you to a news release distribution website - www.massmediadistribution.com. Public relations are an indirect way to build relationship. Therefore, new media is a great way to maintain relationship of clients by following client's social networking sites.

Next, how does the new media affects Advertising? Compare to public relations, advertising is a paid service which is very direct. Advertiser use new media to interact with public. Audience can choose which circumstances they like such as choosing a ending for a short film between two different scenes. Advertiser allows audience to access internet about the advertising for interest. For example, when we access to Youtube, there will be a short advertising showing before the video start. Audience can choose to watch it or skip the ads after 5 seconds. Advertiser also uses mobile apps to do advertising. For example, Chatime showing their promotion on their official Wechat, people who subscribe to their wechat account will receive the notifications of promotion or update about upcoming events.

Last but not least, new media also affects and changes how does marketing works. Online purchase is now becoming a trend in the society. People tend to do online shopping instead of going out to purchase. New media benefits the marketing and it enables marketing agencies to measure outcomes better than using traditional media. For example, Zalora is a famous online shopping website in Malaysia now. Zalora is Asia’s Leading Online Fashion Destination. It is a big company that brings you a huge collection of items. Beside that, Dell Company also used new media as a marketing tool. They provide an online deal which is customize service on laptop for customer. People can choose various colour, storage, server and more. This is how new media has change marketing.

As conclusion, new media plays an important role in the society. It affects Public Relations, Advertising and Marketing industry.