First of all, I would like to talk
about how does the new media affects Public Relations. The new media had
changed Public Relations work to be more efficient. Public Relations are now
able to immediately approach the public or clients by using new media. Public
relations use new media to identify press keeping online. In addition, Public
Relations uses website to post up new release for the society to read, which
makes the job of Public Relations practitioner easier. They will be able to
distribute press release by using the website to inform the media about this
matter. By clicking THIS link, it will direct you to a news release
distribution website - www.massmediadistribution.com. Public relations are an
indirect way to build relationship. Therefore, new media is a great way to
maintain relationship of clients by following client's social networking sites.
Next, how does the new media
affects Advertising? Compare to public relations, advertising is a paid service
which is very direct. Advertiser use new media to interact with public.
Audience can choose which circumstances they like such as choosing a ending for
a short film between two different scenes. Advertiser allows audience to access
internet about the advertising for interest. For example, when we access to
Youtube, there will be a short advertising showing before the video start.
Audience can choose to watch it or skip the ads after 5 seconds. Advertiser
also uses mobile apps to do advertising. For example, Chatime showing their
promotion on their official Wechat, people who subscribe to their wechat
account will receive the notifications of promotion or update about upcoming
events.
Last but not least, new media also
affects and changes how does marketing works. Online purchase is now becoming a
trend in the society. People tend to do online shopping instead of going out to
purchase. New media benefits the marketing and it enables marketing agencies to
measure outcomes better than using traditional media. For example, Zalora is a
famous online shopping website in Malaysia now. Zalora is Asia’s Leading Online
Fashion Destination. It is a big company that brings you a huge collection of
items. Beside that, Dell Company also used new media as a marketing tool. They
provide an online deal which is customize service on laptop for customer.
People can choose various colour, storage, server and more. This is how new
media has change marketing.
As conclusion, new media plays an
important role in the society. It affects Public Relations, Advertising and
Marketing industry.
