Do we hire for "FREE" Media?

Is media free? New media is not free but it is cheap. We know that new media included social network, website, mobile apps and more. Do you actually spend money on using it? If we did not pay money for them. How do they actually earn money from? Today, i would like to discuss about “do we need to hire “free” media?” Is it necessary to hire a new media executive in a company.

On my opinion, my answer is No. Why i said so. As we know most of the company will hire Public Relations Executive. Since there are PR executive assist why do we need new media executive. Both of them having the similarity job scopes. First, company can save money. If PR executive can do the job as well why company need pay more to hire an extra employee to do the similar jobs.

Second, even though Public Relations major on communication, they did trained to use technology as well. They have the knowledge on how to control new media as well as crisis management. It is good to having different firm of basic knowledge, it helps to deal with different kind of situations. Communication is an important task in every relationship building between client, company and public. Let says there are conflict problems occurs, do the new media executive can handle as well as public relations executive that major in mass communication. As we know, there are no course that major in New Media. Therefore, what are the requirements to hire a new media executive?

New media can be known as a communication tools between company and public. Public relations and marketing can take charge for the communication part. Those technology part can also be back up by the web mater. So, do you think we really need to hire a new media executive? Even though new media executive may work more efficient or more focus on the new media. Those other executives can handle the jobs as well.

In conclusion, some may argue that hiring social media is a good move but i personally believe that we don't need to hire new media executive to do what PR practitioner can. By doing so, not only that we will be able to save cost, we can also train our employee to be better then what they already are so i don't see the need of hiring new media executive.